Now that the After The War music video is out, I wanted to take a little time to give some insight into how it went from an idea to the finished product... Ever since Christian Hand and I wrote "After The War" together I knew that it was the strongest song on the album and would be the first video out of the gate. I felt that the message of the song; overcoming personal struggles and obstacles to eventually emerge a better person, would resonate with a lot of people. Add to the fact that the beat is undeniably bangin' and the chorus is powerful, it seemed to be the right mixture to make some noise.
The video was actually supposed to happen back in November. I became friends with Mark Pellington, who is a true music video legend (Pearl Jam - "Jeremy", U2, Public Enemy, Michael Jackson...the list goes on and on and on). I gave a copy of Forget About The Cameras to Mark. I have a lot of confidence in my music, but to have someone with such a discerning ear who has worked with some of the greatest artists of all time check it out was admittedly a little nerve-racking. Needless to say, Mark really liked the album and has been one of my biggest supporters since.
Mark introduced me to his colleague Matthew Roe who has worked with him for years and we started discussing doing some videos together. The goal first and foremost with the ATW video was to capture the energy of my live performance. It is one thing for someone to hear a hot song on an album, but when you see an artist crush it live, it becomes that much more impactful. I take a lot of pride in my live show and wanted to communicate that to those who have never seen one of my shows.
I couldn't be happier with the end result...the video is truly full-throttle from beginning to end which is exactly how we rock it live. I always equate playing a show to performing your best in a huge athletic event and leaving everything you have on the stage. We shot the video in an abandoned meat packing warehouse in downtown LA to give it an apocalyptic (after the war) vibe. Christian Hand (superbeautiful) is responsible for the ominous, faceless look of the band members in hoodies which adds another layer to the depth of the performance.
I hope you all enjoy it. We have two more videos in the works as well as new material to come. Thank you so much for spreading the word and for your support!